Attending print and fabric trade shows in the US and Europe we take into consideration upscale quality. From attending flea markets in Los Angeles, London and Paris to shopping fabric bazars in India, the materials we source are from all around the world.
Crafted in India, we create the color of our designs the old fashion way. Our dying process is achieved by buckets being heated over a hot stove, hand dyed and dried in the natural sun.
Finding the right beads and trim takes several visits to bead markets to start the creation process and to produce only the best.
Sketching begins with influences of art, architecture, chandeliers and stained glass.
After weeks of travel, the experiences made by seeking new fashion and culture, our designers put pen to paper. This starts the creation for new silhouette’s, color palettes and overall feel for next season’s collections.
Along with draping, we work closely with a patternmaker where we take in their knowledge with ours to create the perfect silhouette.
A team of selected beaders brings to life our vision crafting with high-quality techniques.
Adding together the foundations, layers of lining, boning, and padding, the garment comes together as a whole. The final touches include hiding the seams with hand-stitched beads to complete a flawless design.